He was Jimmy White, but now he's James Brown. James Brown? I guess it's a good thing that White, err, Brown plays snooker and not bowls, otherwise he'd probably want to be known as the "Godfather of Bowl". Okay, that was sad.
Jimmy White has changed his name as part of a sponsorship deal with HP Brown Sauce, who are sponsoring the brown ball in an upcoming tournament. I don't know about this. The company is only sponsoring one tournament and this is enough for White to change his name? I know athletes change their names every so often for all sorts of reasons, but this just seems almost pathetic.
One of my favorite athlete name changes was when Lloyd Free legally changed his name to World B. Free because he wanted to help promote the cause of global peace.
