Tuesday, June 09, 2009

Whither ESPN America?

It looks like Setanta Sports is on its way out. The company's founders - need to raise £100m immediately or the company will go into administration. STV reported at 6:00 that Setanta would go off the air tonight. Setanta has since denied that, but the Guardian's web site says
that the company has stopped taking subscriptions and that the "wind down has begun."

Now what makes this really important to me is that I get my American sports fix through a subscription to Setanta. Setanta set up the North American Sports Network six years ago and sold it to ESPN last year, but ESPN America (as NASN is now known) is still sold through the Setanta pack. So, my question is, what happens to ESPNA if (when) Setanta vanishes?