And, although the emphasis is not exactly what I had in mind when I said the Church needed to emulate the US Marines, there are images on this site that make it clear that they're thinking along those lines. The Church needs tough guys to be priests.
The home page of the site shows a priest leading the prayers over the coffin draped in a FDNY flag.
I still think that there has to be more of an emphasis on toughness in the seminary program and they could do worse than have a look at Anapolis and/or West Point as models. I'm not sure if the new appeal is in tune with the message you get from the program as outlined in the seminary's web site.