Saturday, May 06, 2006

Integral part of the profit model

From the first day Newstalk came on the air they have featured text messages from the listeners. As Eamonn Dunphy likes to say, text messages are an "integral part of the program". Well, from today Newstalk is charging listeners 30 cents to text the program. Their text line is now a premium line.

Funny thing is, if I can imagine that texters who pay 30c to send a message will expect their messages to be read out on air. If they're not, they may want a refund.