Brown paper bag chic

If there was one item that I would have assumed would never attain 'cool' status, it would have been the brown paper lunch bag. I brought one to school pretty much every day from 4th grade until 12th (except when the school lunch was pizza).

Brenda Power informs us that the brown paper bag is now a must have in Dublin schools:

My 12-year-old daughter has informed me that when she starts secondary school later this year she will no longer need her lunch box. The fashion these days, you see, is to carry your grub in a brown paper bag.

Where's that picture of me (c. 1977) heading out to the bus stop with school books in one hand and lunch bag in the other?