Saturday, May 24, 2008

Referenda – what are they good for?

Well, not absolutely nothing. Not if you're an elected official anyway.

I think every elected official has a poster up urging a 'Yes' (or occasional 'No'). It's clear that our elected officials believe the referendum is a great opportunity to remind the voters who they are. Some of the MEP's, TD's and Councillors have have allocated virtually no poster space to convey a virtually unreadable message of 'Vote Yes to Europe' (or 'Vote No') while their mugs and names are unmissable. EU referenda are clearly all about building the brand name.