There's a headline in today's Irish Examiner that is missing one word and it changes the whole sense of what the article is about. The headline reads, "Supermodel Elle in breast awareness push".
Of course the word "cancer" is missing here. Is this a deliberate ploy to get more men to read this article? How can this have not caught anybody's eye? {I'd love to know if it's the same in print as it is online.}