'White gold, Tipperary tea' ...

White is the new black. Or, according to the Irish Examiner, "milk is the new oil". The price farmers are getting for milk has risen by 30% in the past year. More shockingly, there's this.

Optimism among dairy farmers and those in the industry is being driven by a welcome increase in market returns for dairy products.

Optimism? Among farmers? Is that even allowed? I thought it was written into the contract that when you become a farmer you must never forget to moan incessantly whenever any non-farmer is within earshot. The moaning must increase by a factor of 3 whenever that non-farmer is from the media.