When it's bad, it's very bad. I cannot imagine any major American sporting event being as mind-numbingly dull as the 90 minutes of Sweden vs. Holland that I've just watched. And, as a bonus, 30 more minutes await me. Both teams employing the rope-a-dope for the entire game.
UPDATE: On an excitement scale of 1-5, the first 90 minutes were a 1. Extra time was a 2, maybe 2.5.