Monday, October 11, 2010

Guinness targeting US market

Guinness is about to undertake a big push for the American market, according to the Wall St Journal. Guinness Black is part of this push. Maybe some people like that, but not me. The four bottles I bought and drank will be the only four bottles of Guinness Black I'll ever buy (will drink it if I get it free!).

The Journal also says that Guinness is gong to start offering its "Extra Stout" product, which "hasn't been sold in the U.S. since before Prohibition." Hmm. Maybe, but I have a clear memory of seeing Guinness Extra Stout in the delis in the north Bronx when I was in college there in the 1980s. And, no, it wasn't only available to those who knew the secret knock that opened the door to the illicit beers.