I was driving the 'new' motorway from Dublin to Belfast yesterday and noticed that the M1 is known as the CRG M1 on the road signs. I didn't know what CRG stood for, but that got me thinking. Why doesn't the government (and their private partners) sell the naming rights to the motorways? You know, like sports stadiums.
If there can be an Emriates Stadium or Citizens Bank Park, why can't we have the Vodafone M50, the Nike M4 or the Kerrygold M1? It would be a great opportunity for increasing our awareness of their brands. They could add their brand to every road sign. Maybe we wouldn't have to pay €3.40 for a round trip journey and wouldn't that be great?
