The only way to go is down

That's what Paddy Jordan of the Irish Brewer's Association had to say about falling alcohol sales in Ireland.

Ireland has the highest consumption levels for alcohol in the EU and when you’re at the top, there is only one way to go.

It's terrible to think that so prestigious a title – Europe's Top Drinkers – may be lost.

Hard to believe that a decade ago Ireland was near the bottom in alcohol consumption.