McCain's choice is astute if you believe that everywoman is still not happy at Clinton's loss to Obama. McCain believes that Palin will win many of those women who were excited at the prospect of a Hillary Clinton Presidency and who are still smarting after what happened in the spring. I think it's not a bad bet. Plus, Palin will win back a lot of the disaffected conservatives.
On the downside she's an unknown and she could fall apart under the scrutiny to come. It's a gamble, but a good one I think. McCain has gone for bold where Obama went for about as safe a bet as he could find. Both VP picks are probably appropriate as Obama is already a bold enough gamble and probably needed the comfort provided by Joe Biden where McCain is so old and dull that he really needed someone who brings sparkle to his campaign.
